Christopher "Drama" Pfaff

Christopher "Drama" Pfaff

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Chris “Drama” Pfaff has carved out a large space for himself in youth culture and clothing. He was first introduced to the world on MTV’s hit shows “Rob & Big” and “Fantasy Factory” as Rob Dyrdek’s younger cousin from the Midwest. More than a decade later, he’s the CEO of clothing empire Young & Reckless, host of his own podcast “Short Story Long,” and a social media maven to watch.

Drama shared with us his thoughts on the importance of perception and how reframing his approach accelerated his path to success. He says “looking to fail” can be more productive than always expecting to succeed when you’re first starting out. There is no easy road to victory; it’s about accepting the unique challenges your journey presents. Drama’s sense of humor and great attitude have carried him through it all.

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